Job Listings

Problem + Context

Nomad Health is a recruiter-less platform that connects 300k+ Travel Nurses and Travel Allied Health Professionals to jobs across the country. As the Job Discovery UX Lead, I conducted a heuristic evaluation of the search experience and identified a few key areas of opportunity that would enable my team to drastically improve user experience and in turn, drive higher engagement.

Project Goals + KPIs

The primary goal was to boost engagement: efficiently funneling high-intent users to the job details page, where they could learn more about the job and apply. (In our case, a high-intent user was someone who wanted to start an application.) I hypothesized that by “cleaning up” the search results and only showing users the information that was most pertinent to their search, we could decrease the mental load taken on by our users enabling them to decipher whether a job could be right for them.

Metrics: Targeting a rise from 24% to 30% in Job View to Application Start

Role + Collaboration

Steering job discovery, job search and all related initiatives were entirely under my ownership. My synergy with Product Managers, Engineers and QA Analysts fostered a seamless Agile environment. Additionally, the success of this initiative was a result of close collaboration with our research coordinator, machine learning team, job posting team, marketing, and clinician excellence (former healthcare providers employed by Nomad Health), and other cross-functional partners.

Tools

Research was conducted in Maze and UserInterviews, data was sourced from Amplitude and Fullstory, and designs were produced in Figma.

Research

Card Sorting: Direct feedback from 12 participants illuminated job information organization preferences

Focus Groups: 16 users dissected designs in varying levels of fidelity

Research summary: a simplified, clarified job card means informed, confident users

The process of job searching can be a daunting and tedious one even for the most seasoned travel nurses. That said, anytime we can make a job listing card easier to digest by:

1. Simplifying (e.g., removing excess information, arranging content according to usability standards, using tools like color to differentiate information, etc.), and

2.  Clarifying (e.g., explaining industry standard and Nomad-specific terminology)

... we are not only enabling our users to make a faster decisions regarding a job, but also empowering them to feel informed and capable to make the right decision.

Design Decisions

Outcomes

• Primary Metric: The Job View to Application Start metric witnessed a 5% improvement in conversion

• Tag-Specific Engagement: Jobs with the "Exclusive" tag saw a 17% improvement in click-through rates, while those with the "Auto-Offer" tag experienced a 14% boost

• Completion Metrics:

  • Job View to Job Application Completed: 12% improvement

  • With the "Exclusive" tag: 16% improvement

  • With the "Auto-Offer" test: 19% improvement

Continuous Iteration

• After the MVP redesign was released to 100% of users, we introduced the “One-Click Apply” tag to qualified users. This improvement lead to 12% more clicks with a surge of 6.2% in travel nurses with applications submitted, and a 20% decrease in application completion time.

• As a member of Nomad’s first design system team, I created accessible and scalable components as part of an organization-wide rebrand. Below are the transformed job listing designs: